中科新闻网分销渠道有哪些职能:翻译，要人工翻译有专业术语，不是用软件翻译的
来源：百度文库 编辑：中科新闻网 时间：2024/05/09 10:54:24
一. 目前营销状况
(1) 市场状况：，2006年初，国家出台了一项新政策：进口医疗器械的售价不得超过进价的20% 。在国家限价政策的影响下，整个医疗器械行业都不景气。我公司2005年十月订了100个支架，到年底售出23个，今年年初又订了50个支架，到四月月底售出80个。
(2) 产品状况：产品型号比较单一，只有7、8、9的型号，适用于髂动脉血管手术，而以CORDIS为例，他们的产品可以应用到神经动脉，肾动脉，肝动脉，髂动脉，股动脉等。我公司也对百多力的球囊等产品投递了注册资料，可是由于国家的检测审核的时间长，进度非常缓慢。
(3) 竞争状况：经过业务员市场调查得出各个品牌全线外周支架的市场占有率数据 .
(4) 分销状况：在北京我们进行直销，因为中国最先进的设备和权威的医生大部分都分布在北京的各大医院，如北京大学第三医院的李选教授，北京大学第一医院的邹英华教授，我们公司都与这些医生建立的亲密的合作关系。在其他一些省市我们设立了代理商，具体如下：
(5) 宏观环境状况：政府出台了一些新政策目的是整改商业贿赂，吃医药回扣等现象，我们原计划在上海召开百多力上市会，但是由于我们的产品只是单纯的髂动脉血管支架，上海的相关专家都对我们的产品兴趣不大，所以上市会无法开展。今年前半年我们公司的销量不是很好。其原因包括找代理商非常困难，首先是国家的限价政策，其次是代理商都不愿意囤货，这样的话就造成了供
货的不及时导致客户流失。
(6) 其他状况：我们的对手早在20世纪90年代就已入驻中国市场，他们提供血管介入治疗所需的全线产品，这些都是我们无法超越的，因此就得付出更多的努力来扩大我们的市场份额。
Marketing plan book of the market
First. Marketing state at present
(1) Market situation: ,At the beginning of 2006, the country issues a new policy: The price of the imported medical equipment can't exceed 20% of the bid. Under the influence of national forced quotation policy, the whole medical equipment trade is depressed. Our company booked 100 supports in October of 2005, sold 23 by the end of the year, booked 50 supports again at the beginning of this year, sell 80 by the end of April.
(2) State of the products: The type of the products is monotonous, there are only 7, 8, 9 types, is suitable for the blood vessel operation of common iliac artery, and take CORDIS as an example, their products can be applied to the neural artery, kidney artery, liver artery, common iliac artery, the arteria femoralis,etc.. Our company has delivered the materials for registration to such products as the ball bag of over one hundred strength,etc. too, but because the time that the measuring of the country verifies is long, the progress is very slow.
(3) Competition state: Through the data of occupation rate of market of each brand all fronts periphery support happens in business personnel's market research .
(4) Distribute the state: We sell directly to households in Beijing, because the most advanced equipment of China and authoritative most doctors are all distributed in every large hospital in Beijing, if Beijing University the third hospital of Lies select professor, Beijing University first hospital of Zou YingHua Professors, we with cooperation intimate that doctor set up these Company. We have set up the agent in some other provinces and cities, the details are as follows:
(5) Macroscopical environmental state: It is to rectify and improve the commerce to bribe and eat medical commission that the government has issued some new policy purposes, we hold over one hundred strength can list, but because products of us only simple common iliac artery blood vessel support in Shanghai in the original plan, relevant experts in Shanghai are not all interested in our products, so it will be unable to launch to go on the market. The sales volume of our company is not very good in the first half years of this year. It is very difficult for its reason to include looking for the agent, it is a forced quotation policy of the country at first, secondly it is unwilling to store goods in agent's commercial city, these words cause and support
The not causing customer's loss in time of the goods.
(6) Other states: Our rival has already entered the Chinese market as far back as the 1990s, they offered the blood vessel to get involved and treat the necessary all fronts products, all these are what we can't surmount, so must make the market share that more efforts expand us.