方中信和张嘉倪差几岁:论文摘要翻译 急急急
来源:百度文库 编辑:中科新闻网 时间:2024/05/13 16:20:57
关键词:电子商务 企业经营 营销管理 创新
Abstract
Along with information technology further development, specially Internet's popularization and application, people's transaction and the commercial activity has come under the huge influence and the impact, electronic commerce took one kind of emerging commercial pattern is bringing in more and more many enterprises and individual widespread attention. Regardless of electronic commerce has all brought the new opportunity and the new challenge to enterprise individual, it changed enterprise's commercial activity way and people's expense way, to enterprise's aspects and so on production and management, people's life and work and even government function brings the huge influence, but the traditional enterprise is becomes the network economy the mainstream to appear in the electronic commerce stage. Even if electronic commerce to enterprise operation pattern big impact, however its innovation development will still be in the fumble, the competition start stage, the opportunity and the challenge with in, had to embark highly from the enterprise developmental strategy, proposed and realized the electronic commerce development strategy, greeted the electronic commerce time the arrival. This article has specially discussed the marketing basic pattern from the enterprise management and operation angle, has analyzed “under comprehensively the electronic commerce background the marketing management” as well as “under the electronic commerce background the marketing pattern innovation” .
Key words: E-commerce, Enterprise manages, Marketing management, Creative.