梦见妈妈开车撞车:帮我看一下 让我的翻译更中文点更流利点 谢谢

Essential to this rather abstract process is the development of a "positioning statement," as defined by Gerald E. Hills in "Marketing Option and Marketing" in The Portable MBA in Entrepreneurship: "A 'positioning statement' explains how a company's product is differentiated from those of key competitors." With this statement, the business owner turns intellectual objectives into concrete plans. In addition, this statement acts as the foundation for the development of a selling proposal, which is composed of the elements that will make up the advertising message's "copy platform." This platform delineates the images, copy, and art work that the business owner believes will sell the product. 这个相当抽象的过程的本质就是“市场定位”的发展，正如Gerald E. Hills在《The Portable MBA in Entrepreneurship》一书中有关“营销选择与市场营销”内容中所定义的：市场定位解释了一个公司的产品如何与其它的主要竞争者区别开来。根据这份声明，企业主将聪明才智转化为实质性的计划。另外,这份声明对销售建议的发展起到了奠基性的作用，该建议所组成的各部分可以使广告信息形成一个“复制平台”。企业主相信这个平台描绘的图象，拷贝和艺术品可以出售。