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来源:百度文库 编辑:中科新闻网 时间:2024/05/10 10:55:59
论新时期医药代表管理

摘要:近几年来,一种被称为“医药代表”的职业悄然兴起。目前,我国的医药代表主要分为两类:一类具有较深厚的医药学专业知识,通过学术推广带动产品销售是他们工作的主要职责;另一类的成分比较复杂,其中部分人连基本的医药学常识都不具备,他们通常以较低的折扣从药厂直接进药,再以一定的价格卖给医院,是纯粹的“药贩子”,这些人极大地影响了医药代表队伍的整体形象。应该说,主要是后一类人搅浑了整个圈子,危害了医药代表队伍的建设,妨碍了医药经济健康、有序地发展。
面对短期内无法取消而又如此庞大的医药代表队伍,社会各界似乎熟视无睹,并没有给予承认,至今没有一家归口的管理部门,也没有出台管理办法,如果任其发展,后果十分严重。因此,制订相应的法规、制度来规范医药代表的行为在当前十分迫切。
关键词:医药代表 程序 利弊 管理

Summary: In the last few years, an occupation for drive calling the “ medicine the representative" quietly rise. Now, the our country's medicine represent to primarily is divided into two type: A main job for having the deep medicine learning the profession knowledge, passing the scholarship expansion arousing the product sale is they working; Price that the medicine that another composition compare complicacy, among them the part of people connect basic learn the common sense and all does not have, and they are usually with the lower discount from the pharmaceutical factory direct into the medicine, again with certain sell to the hospital, and is a trader of pure “ medicine", these persons biggest affected the medicine to represent the troops's the whole imaged. Should say, and primarily is an empress a person 搅浑 whole son, endangered the medicine developments that represent the troops, and hinder the medicine the economic health, have the preface the ground the development.
Laws, system that Face the short- Term inside can't cancel and again the such big medicine of 庞 represent the troops, social the public apparently familiar see to have no the 睹 , and did not give to admit, and up to now have no a the house return the oscular management section, and also have no pedestal management way, if term its development, result is very serious. therefore, establish the cowgirl the behavior that come norm medicine's represent in the front very urgent.
Key phrase:The medicine represents the procedure gains or losses the management