塞尼奥尔看哭了:拜托能人帮我----汉译英(1)

来源:百度文库 编辑:中科新闻网 时间:2024/04/29 18:46:55
工业设计—中国工业未来的主人翁

“什么是工业设计?”这个问题使得众多还未涉及其中却又对此有了解欲望的人们产生了迷惑的心理,不知道该以何种身份、何种方式介入其中。更有甚者认为,工业设计就是简单的包装。他们不能理解什么是"工业设计师"。他们认为设计师必须是分行业的,比如设计玩具的叫"玩具设计师",设计家具的叫"家具设计师",设计汽车的叫"汽车设计师"。

其实,工业设计不仅仅是外观设计。现在对工业设计的理解褊狭得很,仅仅把它当成是造型设计,所以它自然要去跟工艺比较,中国工业设计师基本上都是一个外观造型的设计。手机卖得这么火,其实换来换去是外观。方案是人家的,专利是人家的,我们只能去换颜色换外壳。我们只是在给产品整容,没有解决根本的问题。

工业设计实际上讲的是工业革命以来人们的设计活动。工业革命以来出现了大分工,专门有人研究市场,专门有人研究营销,专门有人研究技术开发,专门有人研究人们的生活需求。这个时候,设计被分离出来了,这时候的设计叫工业设计。

工业设计带给企业巨大的效益。工业设计在一件产品的价值里占多大成分,不大容易量化,因为它是蕴含在里边的,是一个软价值,它的含量是文化价值,是国家的机制、水平能力的一种体现。国外有些类似的比方,如美国有这样一个说法,当然也不是很精确的:企业里如果投资于技术设备更新带来了效益的话,那工业设计带来的效益是它的5倍。如果投入1 000美元,在设备上带来的效益是百分之十的话,那这1000美元投给设计带来的效益将是百分之七八十,至少百分之五六十,因为它附加值高,利润高。英国的撒切尔夫人早在20年前就说过,英国可以没有政府,但不可以没有设计。英国的成功主要是靠它的设计带动的。设计带动企业发展,是知识经济的必经之路,就是要有知识产权和发明,而我们国内很少有发明,大都是模仿和改良,所以下一轮的竞争就尖锐了。而中国现在连设计师的职称都没有,国家的职业划分里美容师、按摩师都有,就设计师没有。

工业设计是属于对现代工业产品、产品结构、产业结构进行规划设计、不断创新的专业。其核心是以"人"为中心,设计创造的成果要能充分适应、满足作为"人"的需求。人类的需求永远不会停留在某一点上,因而工业是设计也是需要 "再设计"的专业。

工业设计是科研技术成果转化为产品,形成商品,符合需求,有益环保的核心过程,是技术创新和知识创新的着陆点,是产品、商品、用品、废品相互转化的系统方法。工业设计的本质是"人为事物的科学"。在改革开放前,我国基本上没有形成自己的工业设计能力。其原因一是在很长的历史时期里,我国工业的发展,基本上走的是引进---仿制---批量生产---再引进---再仿制---再批量生产,简单的循环,缺乏自己的再创造。在现代工业产品中,极少属于我国首创。二是在计划经济体制下,产品统购包销,供不应求,是卖方市场,在这样的历史条件下,也不需要工业设计。

近20年来,我国工业设计事业有了很大的进展。20世纪80年代初,大专院校开始设置工业设计专业,现在,我国已有200多所院校开设了这个专业,有的大企业也相继成立了工业设计部门,工业设计已开始在产品造型设计方面初见成效。由于工业设计的推进,导致企业产品造型多样化,但从社会总体看,工业设计在我国尚处于早期发展阶段,还未能像发达国家一样,用极活跃的"生产力"创造出高效益的"产业"。大市场概念的实质不是以"造型"设计为主,而是以"服务 "使用者为"本"。
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"What is the industrial design?" This question caused the people which multitudinous has not involved regarding this has the understanding desire actually to have the psychology which confused, did not know should by among what kind of status, what way involvement. And what is more believed that, the industrial design is the simple packing. They cannot understand any is "industry designer". They thought the designer must be the branch industry, for instance designs the toy to call "toy designer", designs the furniture to call "furniture designer", designs the automobile to call "automobile designer".

Actually, the industrial design is the outward appearance design not merely. Now is cramped to the industrial design understanding very much, regards as it is the modelling design merely, therefore it must go naturally with the craft comparison, the Chinese industry designer basically all is an outward appearance modelling design. The handset sells the fire such, actually 换来换去 is the outward appearance. The plan is others, the patent is others, we only can go to trade the color to trade the outer covering. We only are in tidy up to the product, do not have the solution basic question.

Since the industrial design has said is in fact the Industrial Revolution people's design. Since the Industrial Revolution appeared the big division of labor, some people study the market specially, some people study the marketing specially, some people study the technical development specially, some people study people's life demand specially. This time, designed is separated, this time design was called the industrial design.

The industrial design takes to the enterprise the huge benefit. The industrial design occupies the big ingredient in a product value, not greatly easy quantification, because it is contains in inside, is a soft value, its content is the cultural value, is the national mechanism, the horizontal ability one kind manifests. The overseas some similar analogies, like US has this kind of view, certainly is not very precise: In the enterprise if invested in the technical equipment renews has brought benefit, that industrial design brought the benefit was its 5 times. If invests 1,000 US dollars, brings the benefit on the equipment is 10% speech, that this 1,000 US dollars will throw the benefit which will bring to the design will be 780%, at least 560%, because its added value high, the profit will be high. England's Madame Thatcher as early as had said in 20 years ago, England may not have the government, but may not not design. England's success mainly depends on its design impetus. The design impetus enterprise develops, is the knowledge economy road which must be taken, is must have the intellectual property rights and the invention, but we domestic very little have the invention, is mostly the imitation and the improvement, therefore the next round competition was incisive. But China now continually designer's title does not have, in the national occupation division the beautician, the chiropractors all have, the designer does not have.

The industrial design is belongs to the modern industry product, the product structure, the industrial structure carries on the specialty which the plan design, innovates unceasingly. Its core is take "human" as the center, the design creation achievement must be able fully to adapt, satisfiedly to take "human" the demand. Humanity's demand never can pause on some, thus the industry is the design also is needs "to redesign" the specialty.

The industrial design is the scientific research technology achievement transforms as the product, forms the commodity, conforms to the demand, the beneficial environmental protection core process, is the technical innovation and the knowledge innovation touchdown target, is system approach which the product, the commodity, the thing, the waste product transforms mutually. The industrial design essence is "artificial thing science". Before the reform and open policy, our country basically has not formed own industrial design ability. Its reason one is in the very long historical period, our country industry development, basically walks is the introduction --- imitation --- volume production --- introduces again --- imitates --- again the volume production again, the simple circulation, lacks own again creation. In the modern industry product, extremely little belongs to our country to originate. Two, under the planned economy system, the product uniform purchase has exclusive selling rights, falls short of demand, is the seller market, under such historical condition, also does not need the industrial design.

In the recent 20 years, our country industrial design enterprise had the very big progress. The at the beginning of 1980s, the universities, colleges and institutes start to establish the industrial design specialty, now, our country had more than 200 colleges and universities to open this specialty, some big enterprises also one after another established the industrial design department, the industrial design started in the product modelling design aspect to win initial success. As a result of the industrial design advancement, causes the enterprise product modelling diversification, but looked from society's overall, the industrial design still was at the early time development phase in our country, but also has not been able to like the developed country to be same, created the high benefit with extremely active "productive forces" "industrial". The big market concept essence is not by "the modelling" design primarily, but is serves the "user take" as "this".

The industry design- future master of Chinese industry

" What is the industry design?" This problem make numerous have not yet involve among them the but again produces the in a puzzle mental state to this people who have the understanding desire, don't know should with what body, what way get involved among them.More the one who have very think, the industry design is a simple packing.They not apprehensibility what is" industry designer".They think that the designer musts be the branch office industry of, designing the toy for example is" toy designer", the design furniture is" furniture designer", the design automobile is" automobile designer".

In fact, the industry design not only is an external appearance design only.Have to take it as only very much to the comprehension 褊狭 that the industry design now is the shape design, so its nature wants to go to compare with craft, the Chinese industry designer is all the design of an external appearance shape basically.The cellular phone sell so fire, change around in fact is an external appearance.The project is a somebody else of, the patent is a somebody else of, we can change the color to change the outer shell only.We be just at give the product facial plastic surgery, did not resolve the basic problem.

The industry design actually what to speak is the people's design activity since Industrial Revolution.Appeared the big division of labour since Industrial Revolution, specialized someone the research market, specialized someone research marketing, specialized someone research technique development, specialized someone studies the people's living need.This time, the design was separated out, the design that is by this time calls industry design.

The industry design brings the business enterprise the huge performance.The industry design has many big compositions in a value of product, the not big and easy quantity turn, because it is to contain in the inside of, is a soft value, its content is a culture value, is a kind of body of national mechanism, the level ability now.The abroad is some similar for instance, if there is thus a parlance in the United States, is also not certainly very accurate:Business enterprise in if the investment brought the performance in the technique equipments renewal, that industry performance that design bring is its 500%.If throw in one USD 000, the performance bring on the equipments is 10% words, that this USD 1000 throw the performance that brings for design and will be 78% ten, at least 56% ten, because of its dditional value high, the profits is high.The 撒 of England slices the as early as 20 year agos of madam of 尔s to say, England can has no government, but can't did not design.The success of England mainly is arouse by its design.The design arouses the business enterprise development, is the only route of the knowledge-based economy, is to have the intelligent property right and inventions, but few invention of our domestic, copy and improve mostly, so the next competition sharpenned.But Chinese now connect the designer's titles all have no, nation of occupation divide the line mile the hairdresser, masseurses all have, designer have no.

The industry design is to belong to carry on the programming design, continuously creative profession to the modern industry product, product structure, industrial structure.Its core take" person" as the center, the result that designs the creation want full orientation of ability, satisfy the need of be" person".The mankind's need can never stay around a certain up, as a result the industry is a design is also a profession that need" design again".

It is product that the industry design is the research technique result conversion, the formation merchandise, meet the demand, the core process of the beneficial environmental protection, is the technique innovation and knowledge to land the point creatively, is product, merchandise, thing, discard the article to convert mutually of system method.The essence of the industry design is" science of the artificial thing".Before reform to open, the our country did not become own industry design ability basically.Once its reason is in very grow of history period, our country the development of the industry, basically what to walk is to usher in- make copy- the batch quantity produce- again usher in- again make copy- again batch quantity produce, simple circulation, lack own create again.In modern industry product, rarely belong to the our country to found.Two is under the planned economy system, the product 统 buys to guarantee sales, supply falls short of demand, is the selling party market, under the condition of such history, also do not need the industry design.

Be close to 20 in the last yearses, the our country industry design business contain very big progress.At the beginning of 80's in 20 centuries, the university and college starts establish the industry design profession, now, the our country already has 200 several colleges to set up this profession, the big business enterprise that have also one after another establishes the industry design section, industry the design have already designed the aspect beginning to see the result in the product shape in the beginning.Because of propulsion of the industry design, cause the business enterprise product shape diversify, but total see from the society, the industry design is placed in still to develop the stage in early days at the our country, can not still be like the flourishing nation, very use active of" productivity" create efficiently" industry" of the benefit.The substance of the big market concept is not with" shape" design is lord, but with" serve" user is" originally".

"What is the industrial design?" This question caused the people which multitudinous has not involved regarding this has the understanding desire actually to have the psychology which confused, did not know should by among what kind of status, what way involvement. And what is more believed that, the industrial design is the simple packing. They cannot understand any is "industry designer". They thought the designer must be the branch industry, for instance designs the toy to call "toy designer", designs the furniture to call "furniture designer", designs the automobile to call "automobile designer".

Actually, the industrial design is the outward appearance design not merely. Now is cramped to the industrial design understanding very much, regards as it is the modelling design merely, therefore it must go naturally with the craft comparison, the Chinese industry designer basically all is an outward appearance modelling design. The handset sells the fire such, actually 换来换去 is the outward appearance. The plan is others, the patent is others, we only can go to trade the color to trade the outer covering. We only are in tidy up to the product, do not have the solution basic question.

Since the industrial design has said is in fact the Industrial Revolution people's design. Since the Industrial Revolution appeared the big division of labor, some people study the market specially, some people study the marketing specially, some people study the technical development specially, some people study people's life demand specially. This time, designed is separated, this time design was called the industrial design.

The industrial design takes to the enterprise the huge benefit. The industrial design occupies the big ingredient in a product value, not greatly easy quantification, because it is contains in inside, is a soft value, its content is the cultural value, is the national mechanism, the horizontal ability one kind manifests. The overseas some similar analogies, like US has this kind of view, certainly is not very precise: In the enterprise if invested in the technical equipment renews has brought benefit, that industrial design brought the benefit was its 5 times. If invests 1,000 US dollars, brings the benefit on the equipment is 10% speech, that this 1,000 US dollars will throw the benefit which will bring to the design will be 780%, at least 560%, because its added value high, the profit will be high. England's Madame Thatcher as early as had said in 20 years ago, England may not have the government, but may not not design. England's success mainly depends on its design impetus. The design impetus enterprise develops, is the knowledge economy road which must be taken, is must have the intellectual property rights and the invention, but we domestic very little have the invention, is mostly the imitation and the improvement, therefore the next round competition was incisive. But China now continually designer's title does not have, in the national occupation division the beautician, the chiropractors all have, the designer does not have.

The industrial design is belongs to the modern industry product, the product structure, the industrial structure carries on the specialty which the plan design, innovates unceasingly. Its core is take "human" as the center, the design creation achievement must be able fully to adapt, satisfiedly to take "human" the demand. Humanity's demand never can pause on some, thus the industry is the design also is needs "to redesign" the specialty.

The industrial design is the scientific research technology achievement transforms as the product, forms the commodity, conforms to the demand, the beneficial environmental protection core process, is the technical innovation and the knowledge innovation touchdown target, is system approach which the product, the commodity, the thing, the waste product transforms mutually. The industrial design essence is "artificial thing science". Before the reform and open policy, our country basically has not formed own industrial design ability. Its reason one is in the very long historical period, our country industry development, basically walks is the introduction --- imitation --- volume production --- introduces again --- imitates --- again the volume production again, the simple circulation, lacks own again creation. In the modern industry product, extremely little belongs to our country to originate. Two, under the planned economy system, the product uniform purchase has exclusive selling rights, falls short of demand, is the seller market, under such historical condition, also does not need the industrial design.

In the recent 20 years, our country industrial design enterprise had the very big progress. The at the beginning of 1980s, the universities, colleges and institutes start to establish the industrial design specialty, now, our country had more than 200 colleges and universities to open this specialty, some big enterprises also one after another established the industrial design department, the industrial design started in the product modelling design aspect to win initial success. As a result of the industrial design advancement, causes the enterprise product modelling diversification, but looked from society's overall, the industrial design still was at the early time development phase in our country, but also has not been able to like the developed country to be same, created the high benefit with extremely active "productive forces" "industrial". The big market concept essence is not by "the modelling" design primarily, but is serves the "user take" as "this".

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