英超球队:关于广告的,

1. Why do some people think that advertising is a good thing?

because they think these ads could save their time in picking out the most suitable articles for them. it is far more convient if one wishes to know the information of various products by watching ads than look for it in newspaper.
what's more, some ads are so well-designed that you could not resist the temptation but to fall in love with the product.

. Why do some people think that advertising is a bad thing?

for those people, they don't like to be interrupted when wathcing tv programmes by the incessant ads. the ads are no more than nuisance for them.

3. What famous slogans do you know? Discuss with your partner to find out what characteristics do all the slogans have?
such as "the spring of the farmers is a little sweat"(农夫山泉有点甜）

the common characteristics is that they all are persuasive

1. Why do some people think that advertising is a good thing?

1.a. The advantages of advertisements to consumers are:
1) Only products of good quality are advertised according to the general advertising standards, thus advertisements are a guarantee of quality for consumers.
2) Consumers are intorduced to new products through advertisements, therefore, they are constantly made aware of new products on the market.

The advantages of advertisements to retailers, wholesales and manufacturers:
1) Advertisements market products to the consumers thereby persuading the consumers to purchase the products, this will in turn increase turnover for the sellers, when the demand of products are increased, production in bulk can be made possible, through mass production to decrease the unit price of each product, which means sellers are able to make larger profits on these products.

2. Why do some people think that advertising is a bad thing?

2.a. 1) Advertising and other forms of marketing are extremely expensive, therefore the expenses of manufacturers/wholesalers/retailers are increased, thereby decreasing net profit.

2) As said previously, marketing is extremely expensive, and manufacturers/wholesalers/retailers may chose to add that cost to the price of the products, thereby increasing the unit selling price of the products, this is a disadvantage to consumers.

3. What famous slogans do you know? Discuss with your partner to find out what characteristics do all the slogans have?

3.a. Generally, all slogans use some form of propaganda techniques, they are usually very easy to remember, describes the good qualities of the product, and are very often repeated to make the advertisements more memorable.

Hope helps you =>

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