数值分析王兵团答案:请高手帮忙翻译

来源:百度文库 编辑:中科新闻网 时间:2024/03/29 21:09:17
论文摘要
在市场竞争日益激烈的今天,名牌不仅是商品的标志和名称,也是重要的无形资产,有产权价值,它可以使产品增值,是企业争夺和占领市场的非价格手段之一。因此,争创名牌,对开拓和占领国内外市场,提高企业经济效益是行之有效的方法。
名牌战略是企业竞争取胜的根本,企业只有创造具有持久性的优势名牌,才能立于不败之地。然而,国内很多企业在制定,实施名牌战略上仍有很多问题,存在着许多重大失误,比如:宣传策略不当、合资或联营不当、缺乏创新、质量下降等。而且对高科技含量在企业实施名牌战略过程中的作用,不够重视,不能充分利用高科技含量来促进企业名牌战略的实施。
本文就以上面所列举的问题,运用所学的专业知识,展开分析研究,并探讨了关于确保企业高科技含量的方法。

关键词:名牌 名牌战略 高科技含量

论文摘要
Abstract
在市场竞争日益激烈的今天,名牌不仅是商品的标志和名称,也是重要的无形资产,有产权价值,它可以使产品增值,是企业争夺和占领市场的非价格手段之一。
In the more and more competitive market nowadays, the famous brand is not only a symbol and name of a commodity, but an important intangible assets with property value which could increase the product's value as one of the non-price means to grasp and occupy the market for the enterprise.
因此,争创名牌,对开拓和占领国内外市场,提高企业经济效益是行之有效的方法。
Therefore, to creat and set up a famous brand is an effective method for the enterprise to develop and grasp the domestic and overseas market and increase the enterprise's economic effect.
名牌战略是企业竞争取胜的根本,企业只有创造具有持久性的优势名牌,才能立于不败之地。
The strategy of famous brand is the fundamental for the success of an enterprise which can stand for long through setting up a lasting and advantageous brand.
然而,国内很多企业在制定,实施名牌战略上仍有很多问题,存在着许多重大失误,比如:宣传策略不当、合资或联营不当、缺乏创新、质量下降等。
But, there're still many problems for domestic enterprises in making and executing the famous brand strategy such as inappropriate promotion, improper JV or cooperation, lack of innovation and lower of quality etc.
而且对高科技含量在企业实施名牌战略过程中的作用,不够重视,不能充分利用高科技含量来促进企业名牌战略的实施。
Moreover, the high-science & technology does not receive enough emphasis during the execution of famous brand strategy, so the high-tech can't be fully utilized to promote the execution of enterprise's famous brand strategy.

本文就以上面所列举的问题,运用所学的专业知识,展开分析研究,并探讨了关于确保企业高科技含量的方法。
This article discusses about the method for insuring the enterprise's high-tech contents on the basis of above-mentioned problems by using the professional knowledges I've learned and developing the analysis and research.

关键词:名牌 名牌战略 高科技含量
Key Words: famous brand, strategy of famous brand, content of high-science & technology

Thesis summary
Compete increasingly vigorous today in the market, the famous brand isn't only the marking and the name of merchandise but also an important immaterial assets, having already produced power value, it can make the product increase in value, is a business enterprise to fight and capture one of the meanses of the market non- price.Therefore contend for creating famous brand, capture a domestic and international market towards expanding and, the economic performance of the exaltation business enterprise is to go of valid method.
The famous brand strategy is the root that the business enterprise competition wins victory, the business enterprise only creates to have advantage famous brand of holding out for long time sex, then can be signed in an invincible position.However, a lot of local business enterprises are drawing up, still having a lot of problems in the implement famous brand strategy, existing many graveness errors, for example:publicity the strategy isn't appropriate, joint venture or the joint management isn't appropriate and lack innovation, the quality descend etc..And carry out the function in the famous brand strategic process in the business enterprise to the high-tech content, not enough value, can't make use of a high-tech content well to promote the strategic implement of the business enterprise famous brand.
This text as above noodles enumerate of problem, make use of the professional knowledge learned, launch analysis research, and inquiry into a concerning the method which insures the business enterprise high-tech content.

Keyword:The strategic high-tech content of the famous brand famous brand